Preferred Pricing Program

Your company’s relationship with Chevrolet may get you access to Preferred Pricingon the purchase, lease or finance of eligible new vehicles!

WHICH VEHICLES ARE ELIGIBLE?

Almost every new Chevrolet vehicle is eligible. Contact the Customer Care Centre (1.800.263.3777) or Robinson Chevrolet Seaforth for the list of excluded models/trims.

GET YOUR CODE, THEN HIT THE ROAD.

Enter your employer’s name to find out if you're eligible to take advantage of Preferred Pricing.

FREQUENTLY ASKED QUESTIONS

You may purchase, finance or lease up to two (2) new vehicles per calendar year.

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.

The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.

Customers are prohibited from reselling their vehicle or either registering or exporting it out of Canada for at least 6 months after delivery and 12,000km (whichever comes last), or acting on behalf of another person or company who intends to resell or export during such time.

No. Previous purchases are not eligible.

This program is available only at participating Chevrolet dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.

Yes, you can receive Preferred Pricing when you order through a participating dealer.

To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.

Yes. Please speak to your local participating dealer for more information about trade-ins.

You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.

†Preferred Pricing offer available for current employees of GM-authorized companies (excluding retirees, contract or temporary employees) on the retail purchase or lease of eligible new Chevrolet, Buick, GMC or Cadillac vehicles by 2 January, 2026. Vehicle exclusions apply. Obtain program details and your Preferred Pricing authorization code at www.gmpreferredpricing.ca. Bring your authorization code to a participating GM Dealer to obtain your Preferred Pricing quote. Proof of eligibility required. GM may modify or terminate this program in whole or in part without notice.